Disagree and commit

In Amazon’s 2016 letter to shareholders, Bezos described the practice directly: if you have conviction on a direction even though there is no consensus, say I know we disagree on this but will you gamble with me on it? Disagree and commit?

He added that he does it himself, all the time.

The phrase names the sequence exactly. The disagreement is voiced, and then the decision is executed as though it had not been.

understand-culture
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