Each research project follows five steps:
Identify
We identify twelve domains where behavior can be observed—from childhood and education through professional life, law, media, and more. The domains are representative of the culture and rich in evidence.
Gather
We gather information from these domains, remove what is irrelevant, and organize the remainder for analysis. For each domain, we consider its historical formation—how it developed and why it operates as it does today.
Analyze
We identify patterns that appear across multiple domains. A pattern must appear in at least ten of the twelve domains to qualify as fundamental. Patterns below this threshold are not considered for analysis.
Describe
We describe the validated patterns in clear, precise natural language, optimized for AI-powered semantic search. The descriptions offer practical guidance, not academic abstractions.
Refine
We review and refine our analysis on an ongoing basis. Spot-checking by practitioners. Feedback loops. The goal is the constant pursuit of accuracy. Research is re-searching.