“We can’t do that”

“Here in U.S. the customer is at the center of what we do. Our German colleagues do not think that way. They actually say: ‘You need to stand up to the customer re: what they need and how they should buy from us.’

Our response: ‘No, we are customer-centric. We cannot do that.’ The German response is then: ‘Tell the customer that they should just try our product. They will like it.’ It comes down to who customers want to work with. Coming in cold, calculating, factual, analytical does not work with Americans. Every relationship is personal first. How can we get our German colleagues to understand this?”

“We can’t do that”

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