UC Business Model

This is how we see our business model:

Three Data Points

There are differences between cultures. The differences are in foundational areas. The differences necessarily influence cross-border collaboration. Three Data Points

Not addressed

Global companies do not address the influence of cultural differences on cross-border collaboration. There are at least thirteen reasons why. Not addressed

No support

Even if global companies did address the influence of cultural differences on cross-border collaboration, they would not find competent support. No support


The foundation for getting cultural differences to work for, and not against, cross-border collaboration is to understand them. Understanding is the first step. Germany:USA


Once colleagues have begun the ongoing process of understanding cultural differences the second step is to engage in dialogue about those differences. Questions


The third step is to then apply what they better understand, and what they are in constant dialogue about, to improving their day-to-day collaboration. Exercises

DIY – Do It Yourself

We believe that colleagues are capable of addressing cultural differences without external support. We consider DIY to be critical to their success. Three Steps


UC is set up for growth. By adding countries, topics, and languages. Our core strength is research. It is explaining and contrasting business cultures. Research


We want the access fee to be low enough so that colleagues can easily afford it themselves should their employer decide not to pay the fee. Access