You understand your business. We understand the influence of culture on your business. Let’s look at the numbers. Taking the topic Persuasion as an example. Four steps:

### Step 1 – Target Number

First, define your target number as 100. Then enter that target number in $ or €. You define what target number means for your organization. It could be revenue, profit, cost, investment, budget, some discreet goal, or other.

### Step 2 – Key Success Factors

Second, list max. five key factors which determine your success. These are the things which the organization must do well in order for it to achieve its target number. Assign a % to each success factor. The total may not exceed 100%.

Then multiply each % by your target number. This gives you a $ or € number for each individual factor. In other words, you have quantified each success factor’s contribution to reaching the target.

### Step 3 – Based on Collaboration

Third, estimate to what degree each of those success factors is based on cross-border collaboration. Assign a % to each factor. The total may exceed 100% since you are estimating for each factor independent of each other. Some success factors may be more dependent on cross-border collaboration than others.

Then multiply each % by that success factor’s contribution to the target number, as quantified in Step 2. This gives you a $ or € number for collaboration of each individual factor. In other words, you have quantified collaboration’s contribution to the organization’s respective success factors.

### Step 4 – Influence of Culture

Fourth, estimate the influence of the topic Persuasion on collaboration. That influence may vary depending on the nature of collaboration of a given success factor. The topic Persuasion may be more important in one area of collaboration than in another area. Assign a % to each success factor.

Then multiply that % by the degree to which each success factor is based on collaboration, as quantified in Step 3. This gives you a $ or € number for the influence of the topic Persuasion on collaboration for that factor. In other words, you have quantified the influence of culture on cross-border collaboration.

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