This is how we see things:
Three Data Points
There are differences between cultures. The differences are in foundational areas. The differences influence collaboration in and between multinational teams.
Three Questions
Multinational teams improve their performance by addressing three key questions: Where do we differ in how we think, therefore in how we work? What influence do the differences have on our collaboration? How can we get the differences to work for and not against our collaboration?
Our Expertise
We at understand-culture address the first question. That is our expertise. Colleagues in multinational teams address the second and third questions. With their tools, in their forums, behind there firewalls. That’s their expertise.
Our Competition
Many, perhaps most, global companies Don’t Address cultural differences. When they do, they often turn to organisations which should but Can’t Support them. So they default to tools such as Globesmart, Cultural Navigator, or Culture Map.
Those tools however, are at best inadequate introductions to the complexity of deeper-lying cultural differences. Their statements are general in nature, superficial in depth, narrow in breadth. They don’t explain how cultures think and work.
For these reasons many, if not most, global companies simply do not address cultural differences. They do not offer their employees any kind of support in understanding cultural differences. And, frankly, who can blame them?
UC beats Tools
We at UC do our homework. We explain the inner logic in how cultures think, in how they work. Our Research Method is pragmatic, rigorous, scientific. It produces highly accurate insights. And it is scalable, enabling us to add both countries and topics.
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