This is our case to colleagues:


Do a simple calculation. Note down how many hours per week you collaborate cross-border. Let’s take ten hours. Then increase that number by 10%. Due to cultural misunderstanding. That’s just one extra hour per week.

Doesn’t seem that dramatic? Multiply that one extra hour per week times forty-eight workweeks in a year. That’s six eight-hour days. Wasted. Avoidable. Unnecessary.

Let’s take it one step further. What if this is the case not only for you, but also for every other colleague on the team? You know your team. Go ahead and do the numbers. The numbers can get big, fast.

Wait, that’s just your team. How many other cross-border teams are there in the company? And what’s the impact on the bottom-line if the company is paying between 50 and 75 per hour per person? Dollars or Euros, either way it adds up to a lot of money.


Yes, it is difficult to measure energy levels. But, it is not difficult to feel the loss of energy. And it is not difficult to feel when one is energized. Energy is either taken out of you or put into you.

Take a moment to reflect. What is it like to have energy taken from you? It’s no fun. Recall recent examples. What is it like to have energy given to you? It’s fun. Recall some of those recent examples.

Ok, take a long, hard and honest look at your experience thusfar collaborating cross-border. Have the interactions been energy-taking or energy-giving? If it is the former, the situation is not good.


There is no need to spell out the negative impact on motivation when cross-border collaboration is demanding too much time and is taking instead of giving energy.

At best you are slogging through the work. At worst you’re looking for ways to get out of it. And that is certainly not good for anyone, in any position, in any company operarating cross-border.

Budget. Quality. Schedule.

Yes, that so-called magic triangle, again. When cross-border collaboration does not go well it means: over budget, poor quality, over schedule. And that has consequences for the team.

Take the cross-border project you’re currently working on. Go over budget by 10%. Reduce the quality of deliverables by 10%. Go over schedule by 10%. Or any combination thereof. What do the numbers look like?

Ok, you did the numbers. They’re big. Now cut them in half. 5% instead of 10%. Still big. Cut in half again. Down to 2.5%. Then compare that number to 99 for each member of the team. Get the message?

Back to Join us.