I created UC in order to make my insights about cultural differences accessible to a wide audience via the web. However, I continue to serve companies personally:
I began by explaining differences. Between Germans and Americans. In how they think. In how they work. In ten foundational areas. Culture
Management liked it. They asked: “John, can you help us to integrate cross-Atlantic teams?” I developed a pragmatic approach. It worked. Integration
Management liked that, also. “Can you help with organizational issues broader than cultural differences?” I modified my approach. It worked. Collaboration
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