Exercises – Product


Name one product characteristic absolutely key to its success.

Technology and History

You’ve been selected to advise the director of the new Museum of Industry, generously financed by large corporations. 

Although you were trained as a mechanical engineer, and have over twenty years of experience in product development, you also think as a historian. History was your favorite subject in high school. And your mother was a university Professor of History.

You were chosen to advise the director because your concept for the museum recommended a comparative approach. Over the years you’ve worked closely with colleagues, customers and suppliers from many countries. You are very aware of how different product philosophies can be. 

You have been asked to design the first major exhibit communicating the essentials of your culture’s fundamental product philosophy. Recommend one product which is best communicates your country culture’s product philosophy.

Topic Questions


In the economy of you culture, which products are known for being especially efficient? Which ones are inefficient?


How does your culture define an intelligent product? What is the most intelligent product you own?


Can a culture define the reliability of a person differently than the reliability of a product? If yes, how so? If not, what would be an example of a difference which applies to a product as well as to a person?


What products in your culture have to be durable in order to succeed in the market? From which products do users not expect all that much durability?


Think of products you may have purchased over the last few years. Explain the role quality played in your decisions. When was quality very important, when not so important?