Exercises – Customer


What is the difference between serving and consulting the customer?

Win-Win or Win-Lose

A well-known business consultant and author is writing a book about how companies establish and maintain long-term business relationships in a fast-paced, global economy.

One of the chapters will compare the approaches of different countries. You‘ve agreed to be interviewed because you manage your company‘s most critical collaborative business relationships.

What would you say to the author about how your business culture builds and maintains business relationships? What is the natural progression? What is critical to their success? What can ruin a business relationship?

Topic Questions

Consult vs. Serve

Describe for two non-business examples: 1. When you were served in just the way you expected, and 2. When you were consulted, also in a very effective and professional way.

Customer-Supplier Expectations

Explain where you draw the line between being served and being consulted. What are your expectations as the customer, and what are the expecations of the supplier (vendor, supplier, consultant)?

Customer-Supplier Collaboration

Describe the ideal collaboration between two companies in your business culture. What are the key components? In other words, what are the questions, topics, areas where the collaboration absolutely has to work well?