Efficiency

In the economy of you culture, which products are known for being especially efficient? Which ones are inefficient?

Intelligence

How does your culture define an intelligent product? What is the most intelligent product you own?

Reliability

Can a culture define the reliability of a person differently than the reliability of a product? If yes, how so? If not, what would be an example of a difference which applies to a product as well as to a person?

Durability

What products in your culture have to be durable in order to succeed in the market? From which products do users not expect all that much durability?

Quality

Think of products you may have purchased over the last few years. Explain the role quality played in your decisions. When was quality very important, when not so important?