What a shame! – Act 1

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“Rude and impatient” Steven works in Atlanta. Anna in Stuttgart. They’re colleagues in engineering. Steven has a new task: FastTrack, a high-profile development project. He needs to gather valuable data from the most important recent projects company-wide. As soon as possible. Anna had worked on one of those projects. Steven … Read more

What a shame! – Act 2

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The First Phone Call Anna picks up. They do the usual smalltalk. Steven mentions Craig Smith, his boss, and Mary Miller, senior vice-president for innovation, then asks for Anna’s help. Anna responds that she is very busy, will get to it at end of next week, and asks for background … Read more

What a shame ! – Act 3

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Annoyed but Interested The following week, Wednesday evening late, Anna has time to get to Steven‘s email. She recognizes immediately that the information was thrown together hastily. It takes her an hour just to put the material into some kind of logical order, thinking to herself: „Can you believe this?“ … Read more

What a shame! – Act 4

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The Second Phone Call The second phone call actually goes quite well. Steven explains FastTrack. Anna: „Ok, now I understand what it‘s about. Give me a week or so.” Steven thanks her, but tries to schedule a third phone call. He wants to keep her focused. Anna is reluctant: „Let‘s … Read more

What a shame! – Act 5

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Anna keeps her word. But, Steven gets even more nervous. Anna kept her word. She re-read many of the documents from the project she had worked on. Talked to her colleagues. And she wants to go deeper in order to send valuable information. Anna emails Steven: “Gotten my head back … Read more

What a shame! – Act 8

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What went wrong Context InformationAt the outset it was not clear to Anna what Steven wanted. His request that she enter into an agreement did not provide enough information. Before Germans consider entering into an agreement they expect a significant amount of context information. Americans, in contrast, need less information … Read more

What a shame! – Act 9

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The Cost of Cultural Misunderstanding The collaboration between Steven and Anna broke down. What did that breakdown cost the company? FastTrackAnna was in a position to contribute first-rate data and analysis to FastTrack. What do you think that lost contribution cost the company? TimeBoth Steven and Anna invested time and … Read more