ACT 9 – The Cost of Cultural Misunderstanding

The collaboration between Steven and Anna broke down. What did that breakdown cost the company?

FastTrack

Anna was in a position to contribute first-rate data and analysis to FastTrack. What do you think that lost contribution cost the company?

Time

Both Steven and Anna invested time and energy in their failed collaboration. Estimate that investment for the company.

Future Collaboration

The real shame is that Steven and Anna were both capable and willing to collaborate. What effect will their negative experience with each other have on their willingness to work in the future with colleagues on the respective other side of the Atlantic?

Similar Situations

Consider how many similar Steven+Anna situations there are in your company. Situations in which American and German colleagues have problems coming to an agreement about if and how they can support each other. Estimate the costs per year when those situations either underperform or fail.

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