Germany’s future? Look at its cars

A well-done description of the current – September 2021 – situation in Germany. By the economist. Using the German automobile industry as a window into the wider challenges to the German economy and to German society.

It’s bottom-line question is whether the German people are capable of responding to the challenges of today and the near future.

selbständig – independent

“The team at Minderleinsmühle opened up their hearts to me. From the first minute onward I felt very comfortable. In my area I work independently. My colleagues, however, are always there for me should I need help. Every day I learn something new.” Anna, Intern in Quality Control, 2019

Minderleinsmühle near Nuremberg, Germany. From their website:

“Our mueslis & cereals, pastries, sweets, chocolates and snacks stand for high-end quality, sustainability and best taste. Under leading of the Hubmann Family, the Minderleinsmühle was arisen from a craft mill with connected agriculture to an established manufacturer in the sector of organic food. As a grown enterprise with a vision, we unify craftsmanship and experience with technology and innovation.”

When German engineers are bored

Engineering in Germany is prestigious. As a field of study it ranks among the most respected. Germany‘s economy, its sophisticated technical products, rely on an abundance of first-class engineers. More than 20% of all first-year university students major in a technical field.

No other European country has a higher percentage of engineers among the workforce than Germany. Nonetheless, industry and the media constantly warn of decreasing numbers of Germans willing to enter the engineering profession.

In order to attract more women to the engineering sciences, German schools and universities organize so-called Girls Day, hoping to fascinate young women with the prospects of a technical career. Engineers begin their careers with a yearly salary of roughly 45,000 Euros. Graduates in the humanities, in contrast, earn about 31,000 Euros per year.

Made in Germany

England in 1887 required all products imported from Germany to be labeled „Made in Germany.“ At the time German products were considered to be of substandard quality. Germany was a late-comer to the industrial revolution, much later than England. A famous German engineer admitted that German products were “cheap and nasty.”

Many were enraged, but it led to a national discussion and a quality offensive. At the beginning of the 20th Century, and especially in the post-World War II era, „Made in Germany“ took on a new meaning: high quality, newest technology. It became synonymous with West Germany‘s economic miracle of the 1950s.


The Germans recognized the importance of such a label, of the reputation of their products. They became particularly proud of their technical and economic achievements. Germans continue to view their products as having high quality, often as being the best in the world. From the early 1980s until recently Germany was the world‘s leading exporter.

The label “Made in Germany” is used less today than in the past, however. A minimum amount of a product’s parts must be produced in Germany before it can boast “Made in Germany.”

Modern German industrial and technology companies, however, have segmented their supply chains to include manufacturing sites and suppliers in many parts of the world. Nonetheless, the label “Made in Germany” remains a key, positive element in the self-understanding of every German.

Mechanicians. Musicians. Metaphysicians.

“The Yankees, the first mechanicians in the world, are engineers – just as the Italians are musicians and the Germans metaphysicians – by right of birth. Nothing is more natural, therefore, than to perceive them applying their audacious ingenuity to the science of gunnery.” Jules Verne

Does Verne mean with gunnery the making of weapons? And does he mean with them the Yankees (Americans) or the Germans?

Verne (1828–1905) was a French novelist, poet, and playwrite best known for is adventure novels and his great influence on the literary genre of science fiction.

German bread

What do most Germans miss when they are abroad? Their bread! Hannah Hummel at Deutsche Welle explains why people in Germany are so crazy about it, how Germany developed such a huge bread diversity and why so many bakeries are under threat nowadays.

Her German father baked bread for the family in Scotland. It is very common for Germans living outside of Germany to bake their own bread.

Quality is key

When it comes to the so-called magic triangle – schedule, budget, quality – Germans will almost always sacrifice one of the first two, or both, before reducing quality. The German customer, whether internal or external, expects nothing less. They will wait, and might even pay more if necessary, as long as they receive what they have ordered, or better. Germans expect completeness and quality.

Germans respect – and enjoy – work completed properly and presented in good form. For they are critical people always looking for what is not quite right, even if it has little to no effect on the purpose of the work: Spelling mistakes, scratches, inconsistent file formats, unclear graphics, creaky joints, unnecessarily sharp edges, dripping faucets. A job completed and well done requires no rework, no improvement, deserves only praise, is a work of art. Satisfaction.

Aus einem Guss

Germans like to work on problems, whole, not half problems. Work results handed off to the next colleague or department should be complete results. The closer to complete, the greater the level of respect the Germans show.

Products and services aus einem Guss – from one mold – are near-perfect, durable, reliable, innovative, consistent, no surprises, do not require finishing off, polishing, rework. They are the result of individual work steps which flow together into a whole, an entirety. German politicians refer to their legislative proposals as coming aus einem Guss. German companies do the same, especially those who develop and produce complex, sophisticated products.

Church bell chimes are made from the same cast iron mold. Otherwise they don‘t sound right. When Germans say something is aus einem Guss – from one mold – they mean it has been well thought out and executed. It is the opposite of thrown, tied, glued, patched, bolted, copy and pasted, together.

Figures of speech: Etwas dem letzten Schliff geben. To give it that extra polish. Ohne Kratzer. Without a scratch. Das ist eine runde Sache. That is well-rounded, meaning good job. Etwas abrunden. To round something off, in the sense of complete it. Der Ball ist noch nicht rund. The ball is not yet round, meaning incomplete. Flickenteppich. Hodgepodge. Pfusch. Botched, fumbled, fudged. Zusammen geschustert. Cobbled together.

German homes

Deutsche Welle – What sets German homes apart? That’s what Rachel want to find out for this week’s Meet the Germans. From cake forks to tiny homes and BYO kitchens – join her for a snoop around a typical German home.

Rachel moved from the UK to Germany in 2016. As a relative newcomer she casts a fresh eye over German clichés and shares her experiences of settling into German life. Every two weeks she explores a new topic – from unusual bans to meaty cuisine or haunted castles. This week: come on in and make yourself at home with the Germans.

At 0:24 unfortunately a small error has crept in. This house is the famous Rietveld Schröder House and is located in Utrecht in the Netherlands and not in Germany. Sorry for that.

build a better mousetrap

“Build a better mousetrap, and the world will beat a path to your door” is attributed to the American writer Ralph Waldo Emerson from the late 19th century.

It may, however, be a misquotation of “If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad, hard-beaten road to his house, though it be in the woods“.

The phrase “to build a better mousetrap”, has come to signify a false belief that companies need only build a better product for them to succeed, as if the sales and marketing of that product played an insignificant role. Americans rarely believe that a product can sell itself.

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