How emergency preparedness can save your business

What is a business continuity plan? SAP’s global HR value advisor, Chiara Bersano, has a unique perspective on the question. In 1999, she was working for a global company that operated a factory in Izmir, Turkey, when a devastating earthquake ultimately left more than 17,000 dead and 250,000 homeless. Her company’s employees, however, fared better than most.

So, what is contingency planning? If you ask Bersano, it’s creating an emergency-response framework that results in retaining a healthy, motivated, dedicated workforce during and after crises.

“The power of relationship building from a crisis is extreme,” Bersano says. “It’s building a relationship based on trust with the employees.”