Ten Principles of Good Design – Dieter Rams

Innovative. Useful. Aesthetic. Understandable. Honest. Unobtrusive. Long lasting. Consequent to the last detail. Environmentally friendly. As little as possible.

“Konsequent bis ins letzte Detail.” Translated as thorough down to the last detail. That’s a lousy translation. Rams says literally consequent/consistent to the last detail. Meaning, integrated in each and every aspect. Dieter Rams