The Cost of Cultural Misunderstanding
Let us assume that there are, indeed, fundamental differences between the American and the German approaches to the customer-supplier business relationship. And let us assume that the difference illustrated above is one of those differences.
High-Level Relationship Management
Your company has people at high levels managing the most important business relationships: with your customers and with suppliers. If the cultural differences are not understood, what effect do they have on your company’s business relationships? What does it cost the company?
Company-Internal Business Relationships
Just as critical to your company’s overall success is the complex web of company-internal business relationships. These are the hundreds – depending on the size of the corporation, perhaps thousands – of daily interactions between teams, departments and divisions. They are collaborative relationships involving transactions, so-called hand-offs.
What negative impact could the cultural differences have on those collaborative relationships, on their productivity? What does it cost the company?
You and Your Team
Now ask these same questions of your company-internal business relationship, and those of your team. What does it cost you and your team?
Are we missing anything?