Win-Win or Win-Lose

A well-known business consultant and author is writing a book about how companies establish and maintain long-term business relationships in a fast-paced, global economy.

One of the chapters will compare the approaches of different countries. You‘ve agreed to be interviewed because you manage your company‘s most critical collaborative business relationships.

What would you say to the author about how your business culture builds and maintains business relationships? What is the natural progression? What is critical to their success? What can ruin a business relationship?

Win-Win or Win-Lose

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