Forecasting

Question

“Our German colleagues do not accept (trust) our forecasts for the U.S. market. We’re not sure why. Perhaps they are stubborn. Or our American presentation logic does not persuade them. Or maybe they simply don’t understand us. How do we get our message across more effectively to Germany?”

UC

“How do we get our message across?” The key is to understand where Americans and Germans differ in how they fundamentally persuade. See our core content on the topic Persuasion.

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